Case Studies
Case Study: Brinker International
Brinker International is one of the world's leading providers of casual dining, with brands that include Chili's, On the Border, Maggiano's and Macaroni Grill. AMP partners with their in-house communications and marketing department to provide videos that maintain consistent messaging both within and between brands. AMP retains an extensive video library of client footage that's used to enhance each and every video, whether it's a "fireside chat" from the CEO or a message about the benefits of volunteering in one of Brinker's many philanthropic efforts. This library reduces costs and project timelines. And because of AMP's continuing partnership with Brinker, we understand their brands and their unique needs.
"Thanks for always being so professional, considerate and hospitable!" - Tracy Brantley, Brinker International
BRAND IMAGE VIDEOS
Brinker has four distinct brands in their family of restaurants, and they wanted videos of employees/guest interaction that depicted the essence of these brands. Brinker wanted the look and feel of high-end commercial spots without the high cost. AMP used high definition video from the camera through the post production phase and then delivered standard definition DVDs to the client for ease of use in any presentation situation.
Maggiano's Brand Video
Step back in time with a visit to Maggiano's Little Italy. The sounds of Frank and the boys are in the air, so are the rich aroma of Italian cooking the way Mamma would have done it back in the day in the "old neighborhood".
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Macaroni Grill Brand Video
For casual Italian dining that's comfortable and right anytime, it's Romano's Macaroni Grill. A fun, light-hearted atmosphere lets customers know they're in for a great time with great food.
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5 STAR CHALLENGE
The 5 Star Challenge is an annual competition and celebration of the best general managers in the Brinker organization. Brinker wanted to showcase the "complete person" for each of the four finalists.
At locations around the country, AMP producers and crewsworked with Brinker International to craft mini-documentaries about each finalist, integrating aspects of their family lives, their community involvement, and their worklives.
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